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The way new car buying ought
to be!
We understand the frustration that
comes with a new car purchase. We also know how to eliminate
that frustration for you.
After decades
of experience selling new cars and managing automobile sales
operations, we have found that the majority of our customers
did not find the act of negotiating a new car price an enjoyable
experience. In fact most people would prefer having dental
work done without the benefit of novacaine than to spend the
hours, days, or in some cases, weeks of their lives grinding
out a “good deal” on a new car purchase or new
car lease. Moreover, despite the customer’s best preparation
and negotiation skills, most awake the following morning unsure
if they drove away with a great, or even good deal. The auto
sales industry has a term for this purchase hangover –
they call it “buyer’s remorse.”
What every new car buyer should know….
 The
average auto buyer negotiates and purchases a new car, truck
or van about every three years. Whereas, an automobile
salesperson will sit down to negotiate a “best new car
price,” three to five times a day. Keep in mind that
car dealerships spend hundreds of thousands of dollars per
year, and countless hours training their sales force. You,
the auto buyer, will sit down to negotiate the best new car
price with a salesperson who is highly trained in specific
areas such as, sales techniques, the psychology of the new
car buyer, overcoming customer objections, and maximizing
profits! In addition, there are hidden monies that the salesperson
is privy to when negotiating the best new car price. These
monies, dealer cash and objective bonuses, are a large part
of the “smoke and mirrors” of new car price negotiation.
Therefore, even if you have done your homework before sitting
down to negotiate (armed with “buying new car tips”
and the MSRP) THE CARDS ARE STILL STACKED AGAINST YOU! Even
the customer who is fortunate enough to buy a new car from
a friend in the business, will never close the best possible
deal. The bottom line……NO ONE WOULD OWN
AND OPERATE AN AUTOMOBILE DEALERSHIP IF IT WASN’T A
PROFITABLE VENTURE!!!
Today’s consumers rely on Investment Counselors,
Mortgage Brokers, Travel Agents, and Online Dating Services.
Why not add Auto Broker to your growing list of services that
are in business to serve your interests!
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